The case of CRM implementation and HR process automation
MPEG - company developing standards for the encoded representation of digital audio, video, 3D graphics and data
Introduction:
MPEG Communications is a telecommunications company committed to optimizing its HR processes to improve hiring efficiency and reduce administrative costs. CRM Implementation Goals
Automation of processing applications from candidates.
Reduction of time for recruitment.
Optimization of administrative and legal processes.
Solution:
Automatic processing of applications: All applications from Indeed and Facebook platforms are automatically sent to the CRM system. By eliminating manual data entry, the probability of errors has decreased and the process has become faster.
Sending questionnaires to candidates: Questionnaires are automatically sent to candidates to collect detailed information about skills and experience. The collected data is systematized for convenient analysis by recruiters.
Automatic appointment of interviews: If the candidate meets the requirements, the system automatically sends him a link to record an interview, which accelerated the communication process and reduced delays.
Acceleration of the legal side: After a successful interview, the recruiter changes the status of the candidate in CRM, after which the documents are automatically sent for signature via DocuSign, which simplified the legal processes.
Onboarding new employees: After signing the documents, the employee is automatically transferred to a senior technician for onboarding. This process ensured a smooth transition from the hiring stage to the adaptation in the company.
Results:
The introduction of CRM allowed company to significantly improve the efficiency of the recruiting department, which was reflected in the indicators:
Reduction of application processing time by 30%: Automation of processes has reduced the time spent on initial processing and communication with candidates.
An increase in the number of closed vacancies by 15%: A faster and more efficient recruitment process made it possible to close vacancies in a short time.
Optimization of administrative tasks and acceleration of legal procedures: Reducing the burden on the department and speeding up the document signing process improved the overall efficiency of recruitment.
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