ROYAL BASKETBALL SCHOOL

Increasing number of students, the school faced a number of challenges: how to effectively manage clients, automate routine tasks and improve class coordination. To solve these problems, they turned to Salesautomator. Our team offered an individual solution based on a CRM system that not only optimized operational processes, but also increased the overall efficiency of the school.

Effective lead generation
Royal Basketball School receives applications from various sources — phone, website and Facebook.
We have set up CRM in such a way that all leads automatically enter the system, are distributed into the appropriate funnels depending on the location and type of activity. Managers receive information immediately and can contact the client promptly.

Automated mailing and follow-up emails
After enrolling a child in basketball school, parents immediately receive personalized emails with information about the next steps. This has helped the company maintain a high level of customer engagement and build trusting relationships with them.

Sign up for classes via Google Calendar
Automatic integration with Google Calendar allowed customers to sign up for classes in a simple and convenient way. After registering a student, the system automatically creates an event for the student and the coach, and if payment is made through the website, the record is instantly synchronized
with the coach's calendar.

Coach rotation and notifications via Slack
For each class, the system automatically selects a coach, and the coaches in turn receive all the necessary information about the classes via Slack. This process has greatly simplified the planning and increased the effectiveness of the trainers.

Collecting feedback after each lesson
CRM automatically sends a request for feedback after each lesson, which helped the school to improve the quality of services and respond promptly to non-standard situations.

Managing subscriptions and payments
After the first lesson, customers are offered a subscription to regular classes. The system tracks all payments and automatically reminds customers and managers of unpaid subscriptions, thereby helping to avoid financial losses.

Automation of HR processes
Hiring new coaches has become easier thanks to the automation of HR processes. Potential candidates fill out a questionnaire online, and CRM automatically assigns interviews and sends documents for signing upon successful hiring decision.

The implementation of CRM allowed the school to significantly improve work efficiency and customer service:

• An increase in conversion by 20% due to automation of application processing and follow-up messages.
• Reducing time for administrative tasks by 40%, which freed up resources for coaches and managers.
• Increased customer satisfaction by 15% due to improved communication and quality of services.
• Optimizing the work of trainers: improved scheduling of classes and even workload of trainers.