We Fix Appliance offers same-day service for a wide range of household appliances. Their certified technicians handle all major brands, and repairs come with a 90-day labor warranty and up to 12-months on parts
Introduction:
Before the integration of the CRM system, the dispatch department of We Fix often lost potential customers if they did not book the appointment of the master immediately. This led to lower conversions and missed business opportunities.
Solution:
Salesautomators has completely rebuilt the appointment process with the introduction of a CRM system and additional tools:
Automation of application processing: Every request is now tracked, even if the customer is not immediately ready to purchase the service. SMS reminders are set up in the CRM, which help to keep the customer's attention and bring him to the booking stage. This reduced the number of missed opportunities and increased conversion.
Call tracking: Unique phone numbers were purchased for each advertising channel and location. This made it possible to accurately track where each call comes from and evaluate the effectiveness of each marketing channel. As a result, the company began to make more informed decisions on the redistribution of the marketing budget: successful channels received more resources, and ineffective ones were turned off.
Results:
The CRM system allowed We Fix to build detailed reports on the status of the sales funnel. This helped to identify the conversion at each stage of the transaction, as well as to determine the causes of losses. The analysis of the effectiveness of the channels showed which sources lead to a greater number of completed works, which helped to optimize marketing investments and increase profitability. And automation of routine processes has made it possible to increase customer return and retention rates
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