YOUR CLASSY EYES
CRM and Telephony automation case
YOUR GLASS EYES is an eyelash extension training center and a product store. Winner
of the NY Beauty & Hair Award 2019
"Best Eyelash Extension Studio in New York
of the NY Beauty & Hair Award 2019
"Best Eyelash Extension Studio in New York
Introduction:
YOUR CLASSY EYES used the MindBody system to record clients. The recording was carried out through calls to a phone in the office, but the process was ineffective, and the company lost leads. Additionally, management was limited, as all employees were required to be in the office to work with clients and appointments
Solution:
The Implementation of a CRM system has become a key step for automating business processes. CRM made it possible to eliminate the loss of appointments and optimize their processing. Integration with MindBody made it possible for sales Team members to make appointments directly during a call, which greatly simplified the process of interacting with customers. This integration made it possible to transfer data from CRM to MindBody directly.
In addition, the integration has opened up the opportunity for employees to work from home, which has reduced office costs, which has allowed the company to adapt to global changes.
In addition, the integration has opened up the opportunity for employees to work from home, which has reduced office costs, which has allowed the company to adapt to global changes.
Results:
- 20% reduction in lead loss: Thanks to the automation of the appointment process, the company no longer lost leads, which increased the effectiveness of advertising and confidence in its performance.
- Connecting remote employees: Integration of CRM made it possible to connect employees to work outside the office, which gave the company flexibility in personnel management.
- Simplification of the customer record process: Sales have become more efficient due to the ability to record leads directly in the CRM system. This has reduced the processing time of applications and improved the customer experience.
- Automated reminders: Customers started receiving automatic reminders of upcoming appointments, which reduced the number of missed visits.
- Email and SMS mailings: CRM allowed segmenting the customer base and sending mailings to various segments, which led to an increase in returning customers. Sending reminders to customers about the possibility of re-visits.
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